The Pacific Northwest rain is coming down in a slow but steady pattern and I am outside meditating. If you would have told me a year ago, that I would be meditating outside in the rain, I would have laughed and had no idea what you could be talking about.
So, how did this happen?
Two people really. Simon Smart and Joe Jessal. I met Simon when I interviewed him with Patty Dominguez for the Boss Free Society Podcast. I hired Simon to be my coach shortly there after and I met Joe thru my working with Simon.
Simon trains men how to be warriors, to be better husbands, to be better in business, and overall to be better men. Simon has a very basic philosophy – he wants you to improve in four areas, Physical, Non-Physical, Relationship, and Business. If you do well in each of these categories, each day, how could you have a bad day? Joe and I were roommates in Tucson, AZ for Simon’s live event, The Crucible.
So, why was this Midwest guy camping in the Pacific Northwest? Joe Jessal.
I agreed to help Joe on his Epic Goal. To run the Zion 100.
100 miles in under 30 hours
How crazy does that sound?
That is exactly what my friend Joe Jessel is going to accomplish.
Here’s a guy that hasn’t really exercised in over ten years. He smoked cigarettes for over fifteen and now he’s going to push his body to the limit.
Goals like this motivate me.
Goals like this inspire me.
Goals like this excite me.
I knew I had to be a part of this crazy endeavor.
This is a scary goal. It’s tough to accomplish something like this
when it’s your only focus… Let alone running a business, being a
husband, and a dad of two young kids.
Honestly, to undertake something like this takes Huge Fucking Balls.
This is a huge commitment. Obviously, Joe is going to have to train his ass off and he has. But his wife Emily has a huge undertaking as well. It is said“it takes teamwork to make the dream work”. And Joe has that support from his family. Kudos to Emily for helping make this possible.
How am I going to help Joe in this endeavor?
I am going to help with fundraising, sponsorships, and to be a pacer
during the second half of his run.
I’m looking forward to being a part of his crew! So much so that I
recruited my good friend Tom Merkey to accompany us.
Being on the crew is an extremely important job. Our sole focus is to
help Joe accomplish his goal by any means necessary.
Not one part of this event will be easy. Not one part of this event
will be comfortable. Not one part of this event will be convenient.
Too often times, I have taken the easy road. My commitment to Joe is
about holding myself to a higher standard. If I can’t hold myself to a
higher standard, how will I be able to support Joe?
For anyone who wants more info about this event, you can follow us on
social media. If you would like to make a financial contribution you can do that as
Thank you for taking the time to read this. I hope Joe’s story inspired
you as much as it is inspired me.
Keep On Keeping On,